Service Management and Marketing Principles: Competing in the Service Economy - Jay Kandampully - Bøger - Taylor & Francis Ltd - 9781032749655 - 7. juni 2024
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Service Management and Marketing Principles: Competing in the Service Economy

Jay Kandampully

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Service Management and Marketing Principles: Competing in the Service Economy

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.


188 pages, 8 Tables, black and white; 22 Halftones, black and white; 22 Illustrations, black and whi

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 7. juni 2024
ISBN13 9781032749655
Forlag Taylor & Francis Ltd
Antal sider 234
Mål 155 × 231 × 16 mm   ·   374 g
Sprog Engelsk  

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