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Service Management and Marketing Principles: Competing in the Service Economy
Jay Kandampully
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Service Management and Marketing Principles: Competing in the Service Economy
Jay Kandampully
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.
188 pages, 8 Tables, black and white; 22 Halftones, black and white; 22 Illustrations, black and whi
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 7. juni 2024 |
| ISBN13 | 9781032603704 |
| Forlag | Taylor & Francis Ltd |
| Antal sider | 234 |
| Mål | 471 g |
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