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Adoption of Innovations: Comparing the Imitation and the Threshold Models - Foundations and Trends (R) in Marketing
Amir Heiman
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Adoption of Innovations: Comparing the Imitation and the Threshold Models - Foundations and Trends (R) in Marketing
Amir Heiman
Reviews the Bass model and its new generation extensions as well as the alternative approach - the threshold model, which analyses an individual's decision whether, and to what extent, to use a new technology given economic conditions.
68 pages
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 21. juni 2022 |
| ISBN13 | 9781638280200 |
| Forlag | now publishers Inc |
| Antal sider | 68 |
| Mål | 108 g |
| Sprog | Engelsk |
Se alt med Amir Heiman ( f.eks. Paperback Bog )