Adoption of Innovations: Comparing the Imitation and the Threshold Models - Foundations and Trends (R) in Marketing - Amir Heiman - Bøger - now publishers Inc - 9781638280200 - 21. juni 2022
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Adoption of Innovations: Comparing the Imitation and the Threshold Models - Foundations and Trends (R) in Marketing

Amir Heiman

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Adoption of Innovations: Comparing the Imitation and the Threshold Models - Foundations and Trends (R) in Marketing

Reviews the Bass model and its new generation extensions as well as the alternative approach - the threshold model, which analyses an individual's decision whether, and to what extent, to use a new technology given economic conditions.

68 pages

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 21. juni 2022
ISBN13 9781638280200
Forlag now publishers Inc
Antal sider 68
Mål 108 g
Sprog Engelsk  

Se alt med Amir Heiman ( f.eks. Paperback Bog )