Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis - Foundations and Trends in Marketing - Dawn Iacobucci - Bøger - now publishers Inc - 9781601989130 - 30. december 2015
Ved uoverensstemmelse mellem cover og titel gælder titel

Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis - Foundations and Trends in Marketing

Dawn Iacobucci

Pris
Kč 2.084

Bestilles fra fjernlager

Forventes klar til forsendelse 3. - 10. jul.

Vores kunder siger:

14 dages fuld returret
Topvurdering på Trustpilot
Tilføj til din iMusic ønskeseddel

Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis - Foundations and Trends in Marketing

Three Essential Analytical Techniques for the Behavioral Marketing Researcher reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to test theories and hypotheses, and thereby advance their respective literatures and contribute to knowledge bases.

104 pages

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 30. december 2015
ISBN13 9781601989130
Forlag now publishers Inc
Antal sider 104
Mål 156 × 234 × 6 mm   ·   158 g
Sprog Engelsk  
Vis alle

Mere med Dawn Iacobucci

Se alt med Dawn Iacobucci ( f.eks. Paperback Bog )