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Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis - Foundations and Trends in Marketing
Dawn Iacobucci
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Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis - Foundations and Trends in Marketing
Dawn Iacobucci
Three Essential Analytical Techniques for the Behavioral Marketing Researcher reviews several topics that are essential complementary analytics that enable behavioral marketing researchers to test theories and hypotheses, and thereby advance their respective literatures and contribute to knowledge bases.
104 pages
Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
Udgivet | 30. december 2015 |
ISBN13 | 9781601989130 |
Forlag | now publishers Inc |
Antal sider | 104 |
Mål | 156 × 234 × 6 mm · 158 g |
Sprog | Engelsk |