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Simulated Test Marketing: Technology for Launching Successful New Products New edition
Kevin J. Clancy
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Simulated Test Marketing: Technology for Launching Successful New Products New edition
Kevin J. Clancy
Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what ins
320 pages
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 28. december 2002 |
| ISBN13 | 9780739104255 |
| Forlag | Lexington Books |
| Antal sider | 320 |
| Mål | 151 × 230 × 25 mm · 481 g |
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