Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget - Kevin J. Clancy - Bøger - SAGE Publications Inc - 9780761915829 - 30. september 1999
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Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget

Kevin J. Clancy

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Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget

Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.


244 pages, Illustrations

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 30. september 1999
ISBN13 9780761915829
Forlag SAGE Publications Inc
Antal sider 244
Mål 152 × 228 × 13 mm   ·   370 g

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