The Responsive Chord: The Responsive Chord: How media manipulate you: what you buy... who you vote for... and how you think. - Tony Schwartz - Bøger - Mango Media - 9781633536050 - 26. januar 2017
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The Responsive Chord: The Responsive Chord: How media manipulate you: what you buy... who you vote for... and how you think.

Tony Schwartz

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The Responsive Chord: The Responsive Chord: How media manipulate you: what you buy... who you vote for... and how you think.

Tony Schwartz, author of seminal text The Responsive Chord, is the progenitor of the study of media manipulation. As of 2016, his book is more important now than ever. The creator of the “Daisy Ad,” widely credited with the election of LBJ and a pioneering media scholar reveals the secret machinations behind elections through exploitation of the media.

196 pages, B/W illustrations and photos; 60 Illustrations, unspecified

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 26. januar 2017
ISBN13 9781633536050
Forlag Mango Media
Antal sider 196
Mål 272 g
Sprog Engelsk  
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