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MetricsMan: It Doesn’t Count Unless You Can Count It
Don Bartholomew
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MetricsMan: It Doesn’t Count Unless You Can Count It
Don Bartholomew
Presents opinions, insights, and best practices of public relations and social media research and measurement. The book discusses the evolution of measurement, RoI, the Barcelona Principles, social media measurement, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the PR profession.
207 pages
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 30. maj 2016 |
| ISBN13 | 9781631575211 |
| Forlag | Business Expert Press |
| Antal sider | 207 |
| Mål | 230 × 155 × 14 mm · 338 g |
| Klipper/redaktør | Chen, Zifei Fay |
Se alt med Don Bartholomew ( f.eks. Paperback Bog )