Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships - Naresh K. Malhotra - Bøger - Business Expert Press - 9781631574337 - 30. april 2016
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Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships

Naresh K. Malhotra

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Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships

Business executives, marketing students, and those who are interested in learning about the transformative power of relationship marketing and CRM analytics in the business enterprise would highly benefit from reading this book.

168 pages

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 30. april 2016
ISBN13 9781631574337
Forlag Business Expert Press
Antal sider 168
Mål 249 g

Se alt med Naresh K. Malhotra ( f.eks. Paperback Bog og Hardcover bog )