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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation 2 Revised edition
David Michaelson
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation 2 Revised edition
David Michaelson
Provides an understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, the book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
286 pages
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 23. maj 2014 |
| ISBN13 | 9781606499849 |
| Forlag | Business Expert Press |
| Antal sider | 286 |
| Mål | 230 × 154 × 19 mm · 385 g |
| Sprog | Engelsk |
| Medvirkende | Institute for Public Relations |
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