Strategic Marketing Planning for the Small to Medium Sized Business - David Anderson - Bøger - Business Expert Press - 9781606493731 - 16. marts 2012
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Strategic Marketing Planning for the Small to Medium Sized Business

David Anderson

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Strategic Marketing Planning for the Small to Medium Sized Business

Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.

100 pages

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 16. marts 2012
ISBN13 9781606493731
Forlag Business Expert Press
Antal sider 100
Mål 155 × 230 × 8 mm   ·   173 g
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