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Store Design and Visual Merchandising: Creating Store Space That Encourages Buying
Claus Ebster
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Store Design and Visual Merchandising: Creating Store Space That Encourages Buying
Claus Ebster
Draws on both the research literature and the author's experience as a marketing consultant and consumer researcher. This book offers the interested reader a variety of hands-on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales.
201 pages
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 21. juli 2011 |
| ISBN13 | 9781606490945 |
| Forlag | Business Expert Press |
| Antal sider | 201 |
| Mål | 152 × 227 × 12 mm · 299 g |
| Sprog | Engelsk |
Se alt med Claus Ebster ( f.eks. Paperback Bog )