Consumers' Purchase Intentions and Their Behavior - Foundations and Trends (R) in Marketing - Vicki Morwitz - Bøger - now publishers Inc - 9781601988805 - 13. november 2014
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Consumers' Purchase Intentions and Their Behavior - Foundations and Trends (R) in Marketing

Vicki Morwitz

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Consumers' Purchase Intentions and Their Behavior - Foundations and Trends (R) in Marketing

Reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, since purchase intentions are a particular form of the more general construct of intentions.

62 pages

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 13. november 2014
Oprindeligt udgivet 2015
ISBN13 9781601988805
Forlag now publishers Inc
Antal sider 62
Mål 234 × 158 × 7 mm   ·   99 g
Sprog Engelsk  

Se alt med Vicki Morwitz ( f.eks. Paperback Bog )