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Product Assortment and Consumer Choice: An Interdisciplinary Review - Foundations and Trends (R) in Marketing
Alexander Chernev
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Product Assortment and Consumer Choice: An Interdisciplinary Review - Foundations and Trends (R) in Marketing
Alexander Chernev
Examines existing literature and builds on the current theoretical developments across different research domains to develop a set of research propositions delineating the impact of product assortment on consumer choice.
74 pages
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 15. marts 2012 |
| ISBN13 | 9781601985347 |
| Forlag | now publishers Inc |
| Antal sider | 74 |
| Mål | 156 × 234 × 4 mm · 117 g |
| Sprog | Engelsk |
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