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Experience Marketing: Concepts, frameworks and consumer insights - Foundations and Trends (R) in Marketing
Bernd Schmitt
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Experience Marketing: Concepts, frameworks and consumer insights - Foundations and Trends (R) in Marketing
Bernd Schmitt
Examines a new and exciting concept of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace.
74 pages
Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
Udgivet | 30. juni 2011 |
ISBN13 | 9781601984524 |
Forlag | now publishers Inc |
Antal sider | 74 |
Mål | 158 × 233 × 5 mm · 117 g |
Sprog | Engelsk |
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