Promotion Dynamics - Foundations and Trends® in Marketing - Scott A. Neslin - Bøger - now publishers Inc - 9781601982803 - 11. november 2009
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Promotion Dynamics - Foundations and Trends® in Marketing

Scott A. Neslin

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Promotion Dynamics - Foundations and Trends® in Marketing

Presents a comprehensive overview of the various dynamic effects of promotions. To keep the discussion centred on a common theme, the authors focus in particular on the dynamic effects of price promotions (rather than non-price promotions) offered to consumers (rather than to the trade or to sales force).


108 pages

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 11. november 2009
ISBN13 9781601982803
Forlag now publishers Inc
Antal sider 108
Mål 157 × 234 × 6 mm   ·   166 g
Sprog Engelsk