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The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules
Mike Stevens
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The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules
Mike Stevens
Discover how any brand can drive a winning direct to consumer strategy, irrespective of market segments, with insight and lessons from the global companies who have made their DTC business a success.
288 pages
Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
Udgivet | 3. maj 2022 |
ISBN13 | 9781398605428 |
Forlag | Kogan Page Ltd |
Antal sider | 224 |
Mål | 234 × 156 × 17 mm · 356 g |
Sprog | Engelsk |
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