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Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age
John O'Brien
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Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age
John O'Brien
Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'.
288 pages
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 3. april 2021 |
| ISBN13 | 9781398600164 |
| Forlag | Kogan Page Ltd |
| Antal sider | 264 |
| Mål | 232 × 156 × 19 mm · 408 g |
| Sprog | Engelsk |
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