Inclusive Branding: The Why and How of a Holistic Approach to Brands - Klaus Schmidt - Bøger - Palgrave Macmillan - 9781349430154 - 2002
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Inclusive Branding: The Why and How of a Holistic Approach to Brands Softcover reprint of the original 1st ed. 2002 edition

Klaus Schmidt

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Inclusive Branding: The Why and How of a Holistic Approach to Brands Softcover reprint of the original 1st ed. 2002 edition

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

210 pages, XIV, 210 p.

Medie Bøger     Paperback Bog   (Bog med blødt omslag og limet ryg)
Udgivet 2002
ISBN13 9781349430154
Forlag Palgrave Macmillan
Antal sider 210
Mål 294 g
Sprog Engelsk  
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