Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Professional Advisory Services - Tim Williams - Bøger - John Wiley & Sons Inc - 9780470587157 - 17. september 2010
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Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Professional Advisory Services

Tim Williams

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Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Professional Advisory Services

It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.

188 pages, Illustrations

Medie Bøger     Hardcover bog   (Bog med hård ryg og stift omslag)
Udgivet 17. september 2010
ISBN13 9780470587157
Forlag John Wiley & Sons Inc
Antal sider 208
Mål 237 × 162 × 21 mm   ·   394 g
Sprog Engelsk  
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