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Logos and No Gos: How to Understand and Get the Most from Your Brand IP
Steward, Geoff (IP Section)
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Logos and No Gos: How to Understand and Get the Most from Your Brand IP
Steward, Geoff (IP Section)
Intellectual property is one of the most valuable assets to all brand owners, distinguishing them from their competitors in local, national and global markets. A written IP policy deals with such issues as what rights the company owns, who looks after them, what the company's licensing policy is, and how the company deals with infringers.
240 pages
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 5. februar 2007 |
| Oprindeligt udgivet | 2006 |
| ISBN13 | 9780470060377 |
| Forlag | John Wiley & Sons Inc |
| Antal sider | 240 |
| Mål | 147 × 224 × 20 mm · 408 g |
| Sprog | Engelsk |
Se alt med Steward, Geoff (IP Section) ( f.eks. Hardcover bog )