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Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market
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Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market
Over the past 15 years, companies have tried to improve their ability to generate new ideas and bring them to market by removing constraints on the process of innovation.
248 pages, illustrations
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 7. juli 2016 |
| ISBN13 | 9780199374441 |
| Forlag | Oxford University Press Inc |
| Antal sider | 248 |
| Mål | 274 × 165 × 23 mm · 488 g |
| Klipper/redaktør | Markman, Arthur B. (Annabel Irion Worsham Centennial Professor of Psychology and Marketing, Annabel Irion Worsham Centennial Professor of Psychology and Marketing, University of Texas, Austin) |
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