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Foundations of Corporate Success: How Business Strategies Add Value
John Kay
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Foundations of Corporate Success: How Business Strategies Add Value
John Kay
A leading business school economist lays bare the complexities of `strategic thinking' in business and offers a lucid and innovative analysis of the source of `competitive advantage'. Kay engages with and develops the work of Michael Porter, who is regarded by many as the pre-eminent authority on business strategy.
434 pages, line drawings, tables, graphs
| Medie | Bøger Hardcover bog (Bog med hård ryg og stift omslag) |
| Udgivet | 25. marts 2003 |
| Oprindeligt udgivet | 1993 |
| ISBN13 | 9780198287810 |
| Forlag | Oxford University Press |
| Antal sider | 434 |
| Mål | 163 × 242 × 29 mm · 884 g |
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