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Biomedical Communications: Purpose, Audience, and Strategies
Miller, Jon D. (Northwestern Medical School, Chicago, Illinois, U.S.A.)
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Biomedical Communications: Purpose, Audience, and Strategies
Miller, Jon D. (Northwestern Medical School, Chicago, Illinois, U.S.A.)
With data from the US and Europe, this title examines the public's understanding of and attitude toward biotechnology and biomedicine. It illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion.
458 pages, Illustrations
Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
Udgivet | 1. juli 2001 |
ISBN13 | 9780124967519 |
Forlag | Elsevier Science Publishing Co Inc |
Antal sider | 458 |
Mål | 139 × 216 × 30 mm · 625 g |