Budget Constraints and Optimization in Sponsored Search Auctions - Yang, Yanwu (Yanwu Yang is an Associate Professor at the Chinese Academy of Sciences. He is also an INFORMS member, and the Secretary of the ACM Chapter on Social and Economic Computing.) - Bøger - Elsevier Science Publishing Co Inc - 9780124114579 - 26. november 2013
Ved uoverensstemmelse mellem cover og titel gælder titel

Budget Constraints and Optimization in Sponsored Search Auctions

Yang, Yanwu (Yanwu Yang is an Associate Professor at the Chinese Academy of Sciences. He is also an INFORMS member, and the Secretary of the ACM Chapter on Social and Economic Computing.)

Pris
CA$ 263,74

Bestilles fra fjernlager

Forventes klar til forsendelse 22. - 30. maj.

Vores kunder siger:

14 dages fuld returret
Topvurdering på Trustpilot
Tilføj til din iMusic ønskeseddel

Budget Constraints and Optimization in Sponsored Search Auctions

Presents a budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level.

224 pages

Medie Bøger     Hardcover bog   (Bog med hård ryg og stift omslag)
Udgivet 26. november 2013
Oprindeligt udgivet 2014
ISBN13 9780124114579
Forlag Elsevier Science Publishing Co Inc
Antal sider 224
Mål 242 × 196 × 17 mm   ·   703 g

Se alt med Yang, Yanwu (Yanwu Yang is an Associate Professor at the Chinese Academy of Sciences. He is also an INFORMS member, and the Secretary of the ACM Chapter on Social and Economic Computing.) ( f.eks. Hardcover bog )