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Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Ed edition
Stephen Wunker
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Capturing New Markets: How Smart Companies Create Opportunities Others Don’t Ed edition
Stephen Wunker
Guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments. Whether you work for a huge corporation or for yourself, this book helps you find sources of growth.
288 pages, black & white illustrations
| Medie | Bøger Paperback Bog (Bog med blødt omslag og limet ryg) |
| Udgivet | 16. januar 2014 |
| ISBN13 | 9780071825955 |
| Forlag | McGraw-Hill Education - Europe |
| Antal sider | 288 |
| Mål | 151 × 228 × 14 mm · 402 g |
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